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  • Sigma 50mm f1.4 DG HSM ART (Sony E)

    4.7/5 (39 customer reviews)

    Uncompromising in every detail, this large-aperture standard lens offers the ultimate in image quality. Its high resolution makes it perfect for the high-megapixel era. Resolution is extremely crisp at the area in focus, while both front and rear bokeh are silky-smooth. Offering the ultra-high performance that characterizes our Art line, this lens inherits the design principles of the line's first model, the flagship Sigma 50mm F1.4 DG HSM.

    While maximizing resolution at the area in focus, this lens offers a silky-smooth bokeh affect to the front and rear. To achieve exceptionally crisp resolution, we have minimized sagittal coma flare, chromatic aberration, and every other type of optical aberration that affects image quality. The result is minute detail without bleeding or streaking, even at wide-open aperture. Moreover, we have also minimized both vignetting and colour streaking to the front and rear of the area in focus, thereby establishing a bokeh effect that is natural and aesthetically pleasing.

    Axial chromatic aberration is difficult to correct after a photograph is taken using image processing software. For this reason, this lens features SLD (Special Low Dispersion) glass to minimize axial chromatic aberration and deliver sharp, high-contrast image quality throughout the frame.

    An ideal large-aperture standard lens offers outstanding image quality across the image plane, even at wide-open aperture. Sagittal coma flare is an optical aberration in which point light sources near the image periphery have a tail ("coma") instead of appearing round. To minimize this aberration, we have included a precision-moulded aspheric lens element in the rearmost lens group. Since it minimizes the streaking of point light sources near the edge of the image, this lens is an excellent choice for shooting heavenly bodies and night-time illumination. In addition, its beautiful bokeh effect makes it a great go-to lens for portraits, interior shots, and many other applications.

    Distortion is an optical aberration in which straight lines appear bent or curved. Since adjusting the focus cannot correct this aberration, it must be minimized at the design stage. This lens features aspheric lens elements and an optimized power distribution to minimize distortion from the centre of the frame all the way to the edges.

    Large-aperture lenses are prone to reduced peripheral brightness. In this lens, we have made the forward lens group large-aperture, thereby raising aperture efficiency. The result is minimal reduction of brightness at the image periphery and even image quality throughout the photograph. Even at the wide-open aperture, you can shoot a blue sky without fear of reduced brightness and achieve a beautiful bokeh effect at the same time. The x-axis represents image height (distance from center of image in mm), and the y-axis represents the relative illumination at the edge of the image (with illumination at the center of the image defined as 100%). When relative illumination is low, the corners of the image appear dark, resulting in vignetting.

    HSM (Hyper Sonic Motor) delivers high AF speed and extremely quiet performance. An optimized algorithm offers even smoother automatic focusing, and full-time manual focus override is another key feature.

    Sigma's floating system adjusts the distance between lens groups during focusing, thereby reducing the amount of lens movement required. The result is less aberration at different shooting distances. Thanks to this system, this lens offers a minimum focusing distance of just 40 cm, a maximum magnification ratio of 1:5.6, and superb image quality at every shooting distance.

    Conventionally it is considered essential to leverage the qualities of metal and polycarbonate in camera and lens layout design. A first for the industry, the barrel of the new series of Sigma lenses features a new TSC (Thermally Stable Composite)* that offers minimal thermal shrinkage combined with exceptional hardness. It also offers 25% greater elasticity than polycarbonate. Since its thermal shrinkage is low, TSC matches well with metal parts, further contributing to the high-precision construction of the lens.

    When photographing with point light sources such as electric lights or reflections on a body of water in the background, the rounded 9-blade diaphragm helps produce an attractive bokeh effect-even at large-aperture settings.

    The brass mount combines high precision with rugged construction. Its treated surfaces and enhanced strength contribute to the exceptional durability of the lens. Angle of view: 46.8°

    R17,829
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  • Sony 70-350mm F4.5-6.3 G OSS E

    4.6/5 (34 customer reviews)
    • 0.02-sec. ultra-fast and 425 points of phase-detection AF and contrast-detection AF
    • AI-based Real-time Tracking for stills and movies, and Touch Tracking
    • G Lens quality all the way to 350mm (525mm equiv.)
    • Compact, mobile 5x super-telephoto zoom
    R17,829
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  • Nikon P950

    4.6/5 (35 customer reviews)

    Characterized by its expansive zoom, the COOLPIX P950, from Nikon, is a versatile compact camera offering a unique mixture of stills and video capabilities along with reach to photograph even the most distant of subjects. The sensor also permits recording UHD 4K video at up to 30 fps, Full HD video at up to 60 fps, and in-camera time-lapse recording and movie creation. Complementing the imaging capabilities, the P950 is, of course, distinguished by its huge 83x optical zoom lens, which covers a 24-2000mm equivalent focal length range. This immense reach is benefitted by Dual Detect Vibration Reduction, which compensates for the effects of camera shake in order to realize sharper results when shooting handheld. Additionally, the P950 also features a bright 2.36m-dot OLED electronic viewfinder, large 3.2" 921k-dot vari-angle LCD monitor, and has built-in Wi-Fi and Bluetooth for wireless sharing and remote camera control.

    R17,829
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  • Sony 20mm F1.8 G FE

    4.8/5 (45 customer reviews)

    R17,829
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  • Olympus OM-D E-M10 IV Black + 14-42mm F3.5-5.6 EZ

    4.6/5 (53 customer reviews)
      • 20 MP Live MOS Sensor
      • Always-on connection and background connection via Bluetooth & OI Share Smartphone app
      • Flip-down monitor and dedicated Selfie mode. Selfie mode automatically turns on when monitor is flipped down
      • In- 5-Axis Image Stabilization capable of 4.5 shutter speed steps of compensation
      • 16 Art Filters (31 types). Includes new Instant Film for a nostalgic feel
      • Digital zoom: 2.0 multiplier_x
      • Image stabilization: Sensor-shift
      • Optical zoom: 3.0 multiplier_x
      • Video capture resolution: 4K DCI 2160p
    R17,829
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  • Olympus OM-D E-M10 IV Silver + 14-42mm F3.5-5.6 EZ

    4.7/5 (58 customer reviews)
      • 20 MP Live MOS Sensor
      • Always-on connection and background connection via Bluetooth & OI Share Smartphone app
      • Flip-down monitor and dedicated Selfie mode. Selfie mode automatically turns on when monitor is flipped down
      • In- 5-Axis Image Stabilization capable of 4.5 shutter speed steps of compensation
      • 16 Art Filters (31 types). Includes new Instant Film for a nostalgic feel
      • Digital zoom: 2.0 multiplier_x
      • Image stabilization: Sensor-shift
      • Optical zoom: 3.0 multiplier_x
      • Video capture resolution: 4K DCI 2160p
    R17,829
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  • Fuji 23mm f1.4 R LM WR

    4.8/5 (9 customer reviews)
      • X-Mount
      • f/1.4 - f/16
      • 58mm Filter
      • 0.37 KG
    R17,829
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  • Fuji 16-50mm f/2.8-4.8 R XF LM WR

    4.6/5 (36 customer reviews)
      • f/2.8 - f/22
      • 58mm Filter
      • 240 g
    R17,829
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  • Nikon Z30

    4.8/5 (49 customer reviews)
      • 20.9MP
      • UHD 4K30p Video
      • ISO: 100-51,200
      • Wifi
      • Bluetooth
      • 3" Touchscreen LCD
    R17,999
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  • Sony ZV-1 II

    4.8/5 (11 customer reviews)
      • 20.1MP
      • UHD 4K30p Video
      • 3" Touchscreen LCD
      • Wifi
    R17,999
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  • Canon 800mm RF F11 IS STM

    4.8/5 (42 customer reviews)
      • f/11
      • 95mm Filter
      • 1.2 kg
    R18,039
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  • Fuji 8mm F3.5 R WR

    4.8/5 (13 customer reviews)
      • f/3.5
      • 62mm Filter
      • 0.21kg
    R18,039
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